Senior marketing leadership,
without the full-time hire.
I step in as a strategic marketing partner for brands at the growth inflection point — scaling into new markets, new audiences, or new channels — with the operational fluency of someone who has built the org, owned the budget, and delivered the results.
I work best with: consumer brands in fashion, lifestyle, beauty, or DTC; founders or operators who need a strategic partner, not just an executor; teams at the Series A–C stage or bootstrapped brands crossing a growth threshold; and brands entering new markets or repositioning for a new audience.
Integrated campaign leadership
✳︎
Market Building
✳︎
eCommerce
Integrated campaign leadership ✳︎ Market Building ✳︎ eCommerce
"I build integrated marketing systems for scaling brands — with the operational experience of someone who's owned the P&L, the team, and the results."
01 · Market Building
First-in-market strategy, org design, and full-funnel execution — building the infrastructure before running it.
Love, Bonito — Country Director, Head of North America · First in-market hire
2× YoY revenue growth — North America
3× YoY brand awareness growth — North America
20-person org, spanning Brand, Media, Social, Performance, CRM, Ecommerce, Partnerships and Retail Operations
Multi-million dollar brand and performance budgets owned with full P&L accountability — forecasting, ROI reporting, and agency management
Full channel build-out across digital, social, experiential, and retail — defined and executed integrated go-to-market strategy as the first and only in-market marketing leader
Agency leadership across media, creative, and performance partners — set briefs, managed execution, and ensured alignment to global brand vision and local market objectives
02 · Integrated Campaign Leadership
Brand equity and performance in the same hand — across influencer, paid, experiential, and owned channels.
Love, Bonito × Asian American Girl Club — Trailblazer · Women's Month
+55% period-over-period revenue within one month of launch
6M impressions · $345K earned media value · >2.4% engagement rate
+180% accounts reached period-over-period on organic social
Love, Bonito × Singapore Tourism Board · 2023–2024 — Influencer Trip
8M+ combined reach across macro–mega US influencer cohort
>1 ROI from direct promo code redemptions, plus halo lift across organic and paid
Aurate New York — Kerry Washington Collaboration · Three signature collections over three years
3 years of end-to-end partnership management across product, brand, media, and performance teams
03 · Ecommerce & CRO
Onsite optimization, paid performance, and lifecycle programs — the revenue layer that makes brand investment accountable.
Aurate New York — Ecommerce & CRO · Shopify Plus
+25% conversion rate lift through structured experimentation across PDPs, navigation, checkout, and messaging
~5× blended ROAS sustained across all marketing channels — performance, brand, and influencer
Zalora Group — APAC Display & Performance Marketing · Regional team lead
300% revenue growth YoY — channel revival
420% new customers acquired YoY
$2M annual performance budget owned with full ROAS accountability
2026
New York
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Ongoing embedded engagement (10–20 hrs/week).
Senior strategy without a full-time hire. Best for brands with active marketing teams but efforts aren't connecting. There's content going out, campaigns running, maybe paid spend in the mix, but nothing is compounding. The missing layer isn't more execution. It's a senior strategic voice above the team that sets the direction, sequences the priorities, and makes the call on what actually moves the needle.
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Market entry, 360 campaign strategy, or team buildout. Defined scope, clear deliverables, real accountability following RACI model.
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A strategic sounding board on a recurring basis. For founders who need a clear-eyed outside perspective.