A woman with long reddish hair, wearing a black blazer and jewelry, sitting at a table, looking at her phone, with a drink and flowers in the foreground.

Senior marketing leadership,

without the full-time hire.

I step in as a strategic marketing partner for brands at the growth inflection point — scaling into new markets, new audiences, or new channels — with the operational fluency of someone who has built the org, owned the budget, and delivered the results.

I work best with: consumer brands in fashion, lifestyle, beauty, or DTC; founders or operators who need a strategic partner, not just an executor; teams at the Series A–C stage or bootstrapped brands crossing a growth threshold; and brands entering new markets or repositioning for a new audience.

Integrated campaign leadership

✳︎

Market Building

✳︎

eCommerce

✳︎

Integrated campaign leadership ✳︎ Market Building ✳︎ eCommerce ✳︎

"I build integrated marketing systems for scaling brands — with the operational experience of someone who's owned the P&L, the team, and the results."

01 · Market Building

First-in-market strategy, org design, and full-funnel execution — building the infrastructure before running it.

Love, Bonito — Country Director, Head of North America · First in-market hire

  • 2× YoY revenue growth — North America

  • 3× YoY brand awareness growth — North America

  • 20-person org, spanning Brand, Media, Social, Performance, CRM, Ecommerce, Partnerships and Retail Operations

  • Multi-million dollar brand and performance budgets owned with full P&L accountability — forecasting, ROI reporting, and agency management

  • Full channel build-out across digital, social, experiential, and retail — defined and executed integrated go-to-market strategy as the first and only in-market marketing leader

  • Agency leadership across media, creative, and performance partners — set briefs, managed execution, and ensured alignment to global brand vision and local market objectives

02 · Integrated Campaign Leadership

Brand equity and performance in the same hand — across influencer, paid, experiential, and owned channels.

Love, Bonito × Asian American Girl Club — Trailblazer · Women's Month

  • +55% period-over-period revenue within one month of launch

  • 6M impressions · $345K earned media value · >2.4% engagement rate

  • +180% accounts reached period-over-period on organic social

Love, Bonito × Singapore Tourism Board · 2023–2024 — Influencer Trip

  • 8M+ combined reach across macro–mega US influencer cohort

  • >1 ROI from direct promo code redemptions, plus halo lift across organic and paid

Aurate New York — Kerry Washington Collaboration · Three signature collections over three years

  • 3 years of end-to-end partnership management across product, brand, media, and performance teams

03 · Ecommerce & CRO

Onsite optimization, paid performance, and lifecycle programs — the revenue layer that makes brand investment accountable.

Aurate New York — Ecommerce & CRO · Shopify Plus

  • +25% conversion rate lift through structured experimentation across PDPs, navigation, checkout, and messaging

  • ~5× blended ROAS sustained across all marketing channels — performance, brand, and influencer

Zalora Group — APAC Display & Performance Marketing · Regional team lead

  • 300% revenue growth YoY — channel revival

  • 420% new customers acquired YoY

  • $2M annual performance budget owned with full ROAS accountability

Close-up of a wooden table with samples of different materials, including a piece of patterned wood, fabric swatches, and ceramic cups, with a modern decor background.

2026

New York

  • Ongoing embedded engagement (10–20 hrs/week).

    Senior strategy without a full-time hire. Best for brands with active marketing teams but efforts aren't connecting. There's content going out, campaigns running, maybe paid spend in the mix, but nothing is compounding. The missing layer isn't more execution. It's a senior strategic voice above the team that sets the direction, sequences the priorities, and makes the call on what actually moves the needle.

  • Market entry, 360 campaign strategy, or team buildout. Defined scope, clear deliverables, real accountability following RACI model.

  • A strategic sounding board on a recurring basis. For founders who need a clear-eyed outside perspective.

How I Engage

Get in touch

Not ready for an ongoing engagement?

If you're earlier in the process — or want to see how we work together before committing to a retainer — the 6-Week Marketing System Sprint is designed for exactly that moment.

It's a fixed-scope engagement that ends with a channel audit, a 90-day omnichannel strategy, a content calendar, and the SOPs your team can run after I hand off. $3,500, fixed fee, no surprises.

See the Sprint