Senior marketing leadership,

without the full-time hire.

I step in as a strategic marketing partner for brands at the growth inflection point — scaling into new markets, new audiences, or new channels — with the operational fluency of someone who has built the org, owned the budget, and delivered the results.

I work best with: consumer brands in fashion, lifestyle, beauty, or DTC; founders or operators who need a strategic partner, not just an executor; teams at the Series A–C stage or bootstrapped brands crossing a growth threshold; and brands entering new markets or repositioning for a new audience.

Integrated campaign leadership

✳︎

Market Building

✳︎

eCommerce

Integrated campaign leadership ✳︎ Market Building ✳︎ eCommerce

"I build integrated marketing systems for scaling brands — with the operational experience of someone who's owned the P&L, the team, and the results."

01 · Market Building

First-in-market strategy, org design, and full-funnel execution — building the infrastructure before running it.

Love, Bonito — Country Director, Head of North America · First in-market hire

  • 2× YoY revenue growth — North America

  • 3× YoY brand awareness growth — North America

  • 20-person org, spanning Brand, Media, Social, Performance, CRM, Ecommerce, Partnerships and Retail Operations

  • Multi-million dollar brand and performance budgets owned with full P&L accountability — forecasting, ROI reporting, and agency management

  • Full channel build-out across digital, social, experiential, and retail — defined and executed integrated go-to-market strategy as the first and only in-market marketing leader

  • Agency leadership across media, creative, and performance partners — set briefs, managed execution, and ensured alignment to global brand vision and local market objectives

02 · Integrated Campaign Leadership

Brand equity and performance in the same hand — across influencer, paid, experiential, and owned channels.

Love, Bonito × Asian American Girl Club — Trailblazer · Women's Month

  • +55% period-over-period revenue within one month of launch

  • 6M impressions · $345K earned media value · >2.4% engagement rate

  • +180% accounts reached period-over-period on organic social

Love, Bonito × Singapore Tourism Board · 2023–2024 — Influencer Trip

  • 8M+ combined reach across macro–mega US influencer cohort

  • >1 ROI from direct promo code redemptions, plus halo lift across organic and paid

Aurate New York — Kerry Washington Collaboration · Three signature collections over three years

  • 3 years of end-to-end partnership management across product, brand, media, and performance teams

03 · Ecommerce & CRO

Onsite optimization, paid performance, and lifecycle programs — the revenue layer that makes brand investment accountable.

Aurate New York — Ecommerce & CRO · Shopify Plus

  • +25% conversion rate lift through structured experimentation across PDPs, navigation, checkout, and messaging

  • ~5× blended ROAS sustained across all marketing channels — performance, brand, and influencer

Zalora Group — APAC Display & Performance Marketing · Regional team lead

  • 300% revenue growth YoY — channel revival

  • 420% new customers acquired YoY

  • $2M annual performance budget owned with full ROAS accountability

2025

New York

  • 10–20 hrs/week. Senior strategy without a full-time hire. Best for brands that need an ongoing strategic partner.

  • Market entry, campaign strategy, or team buildout. Defined scope, clear deliverables, real accountability following RACI model.

  • A strategic sounding board on a recurring basis. For founders who need a clear-eyed outside perspective.

How I Engage

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