Hi, I’m Steph, the founder of Her Strategy Circle. I’ve worked across North America and Asia, partnering with early-stage startups and multi-million-dollar companies by blending data-driven strategy with thoughtful brand storytelling. Along the way, I’ve led integrated and performance marketing, built high-performing teams, and learned how to translate complex business ideas into clear, actionable decisions that deliver measurable impact.

My marketing journey began in Singapore, shortly after college, at a leading fashion marketplace, where I honed my skills in eCommerce and performance marketing. Seeking new challenges, I pursued business school, which brought me to the U.S. and into a digital agency running campaigns for major TV networks. From there, I joined startups in New York City, expanding into eCommerce management, CRO, UI/UX, and integrated marketing—bringing together brand storytelling, performance, and business strategy. Eventually, I led marketing teams at a multi-million-dollar fine jewelry company and went on to serve as Head of Market for a multinational fashion brand.

Her Strategy Circle is the culmination of this journey—designed to make strategy accessible, practical, and actionable, so founders and operators can grow with clarity, confidence, and intention.