Her Strategy Circle (HSC) is a premium online education and strategy brand for women entrepreneurs, founders, and small business operators. HSC teaches marketing and business strategy as an integrated system — connecting financial frameworks, brand strategy, and growth planning so founders can make confident decisions and build businesses that grow with intention.

Unlike platforms that teach tactics in isolation, HSC bridges the gap between unit economics and brand equity, giving you the complete picture serious operators rely on.

HSC is built for entrepreneurs, founders, and small business owners who are already executing but want to operate with more strategic clarity. Whether you're pre-launch, early-stage, or scaling, HSC gives you the frameworks serious operators use — without the jargon, the ego, or the $3,000+ consulting price tag.

If you're making decisions by gut feel when you know you should have a clearer system, HSC is designed for you.

HSC was founded by Steph, a marketer with over a decade of experience across North America and Asia. Her career spans eCommerce and fashion in Singapore, business school, a New York digital agency, Head of Marketing at a fine jewelry startup in NYC, and General Manager building the North American market for an Asia-based fashion brand from the ground up.

That cross-functional background — analytical and creative — is the foundation of how HSC teaches: strategy that is both rigorous and accessible. Read the full story →

Most marketing education is fragmented — social media tactics without unit economics, or performance marketing without brand equity. HSC teaches marketing as a complete, integrated system.

HSC is also a circle-first community brand, not a personal brand or a hand-it-off agency. Every project is led directly by Steph with full transparency into how strategy is built and decisions are made. There's no black box. You don't just get deliverables — you understand the thinking behind them.

Her Strategy Circle is active on TikTok, Instagram, and YouTube — all under the handle @herstrategycircle. The YouTube channel features free preview lessons and short-form educational content on marketing strategy and business growth.

Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

HSC currently offers From Chaos to Clarity, a foundational business strategy course covering P&L interpretation, KPI frameworks, 5-year business modeling, and annual planning.

A second course — Building Your Marketing Engine — is currently in development. It will cover marketing strategy as a complete system: market research, target audience, positioning, the 4Ps, channel strategy, content strategy, SEO, influencer marketing, and the full customer journey. Join the email list to be notified when it launches.

From Chaos to Clarity teaches the financial and strategic frameworks serious operators use — so you can make decisions with confidence, plan with precision, and grow with intention. The course covers:

Chapter 1–2: Reading and interpreting your P&L and Balance Sheet; using your P&L as a decision-making dashboard; measuring marketing KPIs including CAC, LTV, LTV:CAC ratio, and 2nd purchase rate.

Chapter 3: Building a 5-year business simulation model; pressure-testing your assumptions; translating your roadmap into a detailed annual business plan with a quarterly calendar aligned to product launches and marketing initiatives.

From Chaos to Clarity is $129 USD and includes:

— Unlimited, lifetime access to all course videos
— Downloadable course guides for every lesson
— Plug-and-play model templates (including a 5-year business simulation model and annual business plan template deck)
— Worksheets to apply each framework to your own business

The same strategic frameworks used in $3,000+ consulting programs — built to be rigorous, accessible, and actually worth it.

Yes. Chapters 1 and 2 (foundational concepts) are available for free on the Her Strategy Circle YouTube channel. Full course guides, model templates, and worksheets are exclusively available to enrolled members at herstrategycircle.com/hsc-course.

For lesson-specific questions, use the contact form or join the discussion directly in the YouTube comments on the relevant lesson. HSC typically responds within one business day.

Yes. HSC offers two virtual 1:1 consultation formats, both led personally by Steph:

20-min Coffee Chat — for early-stage founders, idea exploration, or if you're not sure what kind of support you need yet.

45-min Strategy Session — for founders with a specific challenge or decision who want focused, agenda-driven strategic guidance and concrete next steps.

Book a consultation →

Choose the Coffee Chat if you:
— Are early-stage or pre-launch
— Want to explore an idea
— Aren't sure what kind of support you need yet

Choose the Strategy Session if you:
— Have a specific challenge or decision to work through
— Want clear direction and actionable next steps
— Are ready for focused, no-fluff strategic guidance

A consultation fee ensures our time together is intentional, focused, and dedicated to meaningful, agenda-driven business guidance. It's how we make sure every session delivers real value — not a generic conversation, but a focused session designed around your specific situation.

Yes. Beyond the Academy, HSC offers a range of strategic support including:

— Advisory & Strategic Audit
— Fractional marketing support
— Content strategy & UGC support
— Integrated 360 campaign planning
— Influencer program & community-building
— Custom projects

Reach out via the contact form with your area of need and budget range, and HSC will tailor a proposal for your inquiry.

HSC was founded as an alternative to high-ego, masculine-dominated professional spaces that can feel intimidating or exclusionary — especially for early-stage founders, introverts, and women.

Circle-first means: clear strategy without ego, support without judgment, community over competition. When you work with HSC, you work directly with Steph — with full transparency into how strategy is built and decisions are made. No black box. No hand-it-off agency dynamic. You're not just a client — you're joining a trusted circle built to help you grow with clarity and confidence.

You can reach HSC anytime via the contact page. HSC aims to respond within one business day. For course lesson questions, you're also welcome to join the discussion in the YouTube comments.