Course Introduction

Welcome to Her Strategy Circle. This opening chapter sets the foundation for the course—why it was created, who it’s designed for, and how we’ll be learning together. We’ll align on what you can expect to gain from this experience, what this course is not, and walk through the learning roadmap so you know exactly how everything fits together.

This course is designed to help founders and operators bring structure and clarity to how they think about marketing and business performance. It’s built for small business owners, operators, creatives, and marketers who want to understand what their numbers are actually telling them—and how to use that insight to make better decisions. You can expect practical frameworks and simple tools that are meant to be applied directly to your own business.

This is not a tactics-heavy or trend-chasing course, and it’s not about shortcuts or overnight growth. Instead, the learning roadmap moves from business fundamentals to key performance indicators and into marketing strategy, helping you build a clear, connected understanding of how strategy, numbers, and sustainable growth work together.