Her Strategy Circle was created to help founders, operators, and marketers move beyond chasing tactics and start thinking strategically. Too often, important business and marketing concepts are wrapped in jargon or taught as if everyone has a quantitative background—leaving capable teams feeling unsure, reactive, or disconnected from the bigger picture.

HSC demystifies these concepts and makes them practical and accessible, without sacrificing rigor. It helps you step out of constant “urgent” mode and into clarity—connecting day-to-day execution back to a cohesive strategy, clear priorities, and measurable impact. Because sustainable growth doesn’t come from doing more—it comes from understanding why you’re doing it, and how it all works together.